"Bank of Baku" contacted us in connection with the first application in Azerbaijan of the payment cards, which are widely used in world practice.
Our objective was to create brand attributes (a character, slogan, colors) and prepare an advertising company in connection with the first application of payment cards in Azerbaijan.
We developed the name of a payment card ("Bolkart"), general concept of campaigns, and characters and slogan "Bala-bala ödə" ("Pay slowly") which will be used in them. Within the campaign, our studio also prepared TV and radio clip, mobile application and website.
As a result, thousands of people began to use the Bolkart payment card and it keeps leadership among payment cards.
14 October 2011
31 October 2011
06 April 2012
06 November 2012
01 October 2012
20 February 2013
10 September 2013