To maintain the integrity of the communication, make it more recognizable among competitors and create an emotional connection with the consumer, it was necessary to create brand attributes.
The Pasha Insurance asked us to renew its website. Our main objective was to create an opportunity for comfortable use of navigation, having visually separated three main company services from each other.
People are used to getting a fine in the form of letter for traffic rules violation. Insted, we suggested that people who follow the traffic rules need to get gratitude letters.