“All You Need is Nar” advertising campaign for Nar Mobile

Our task was to create and advertising campaign for roaming services of Nar Mobile.

We developed outdoor communication, using the words from the famous song by the Beatles. We changed the words to “All You need is Nar”. The main idea of the campaign was that the users on billboards were represented by foreign guests of our country.

As a result, the campaign became memorable, especially for foreign users who could see themselves in it.