29 September 2020
How we optimized the user experience and raised the number of registrations by 400% and turnover by 104%.
The E-PUL project is an e-payment system, which allows you to make payments using various communication tools and channels.
We have head up marketing and digital marketing for E-pul for a year. During this time, a lot of work has been done.
We had 3 tasks at the beginning:
1) to retain Users
2) to attract new users
3) to optimize costs
We went through 3 stages of working process: listening, creating, delivering. At the first stage, we analyzed the market and listened to the data. We ran a large number of user tests to find flaws in the system, and thereby stop the leakage of users and turn them into permanent ones. We have created a user experience map in order to understand where the user leaves the system, to find the so-called barriers of customer.
We have created a new bonus system and increased the conversion on the website.
Next, we started attracting new traffic to the website using 4 methods:
2) Partner backlinks
4) App Stores
If you are going to work with a company for a long time, you need to set the rules initially. In this video we are talking about the rules we set and followed to make this project succesfull.
The task was to create a new, more convenient, fast and simple website.