20 February 2013
Bank of Baku is one of the leading banks in Azerbaijan and the loyal client of JIS is launching new campaign that will allow Facebook fans get credit without usual reference documents.
We started with the creation of the teaser cover photos starring profile pictures of real social media users who would be eligible to get credit soon. Every week the cover photo was changing, introducing new person.
Later we developed the FB application that allowed bank customers get credit online.
Result: Number of FB fans on the BoB page increased for hundreds as a result of higher interest to campaign.
Bank of Baku decided to repeat the success of the 2011 year and give second wind to Bolkart - no-interest credit card for the purchase of goods and services - uniting more than 500 brands under one umbrella.