15 April 2013
New campaign of BOB will allow customers to apply for a credit by being recommended by Dostlar Klubu members. We had the task to create colorful and clear advertising communication for the campaign.
We tried to think how would a person recommended by a noble member of a elite club feel. He would feel like a king, being in control of situation. We decided to use this as the main idea for the ad: billboard starring a winner-smile young man in the crown we completed with the slogan - Make your friend get a credit with your recommendation. We developed application for the social network.