25 December 2010
Our task was to come up with calendar that reflects client’s support of national soccer league
The concepts that we used were competition, self improvement, challenge and fair play; these are the “must haves” in sports as well as in business. Business should inspire the same fair play motivations as soccer does.
The calendar pages are made of real soccer uniforms. The players were asked to answer in hand writing the question “What it takes to succeed in sports?” The answers turned out to be 100% relevant to the business environment.