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The advertising campaign Bolkart for Bank of Baku

"Bank of Baku" contacted us in connection with the first application in Azerbaijan of the payment cards, which are widely used in world practice.

Our objective was to create brand attributes (a character, slogan, colors) and prepare an advertising company in connection with the first application of payment cards in Azerbaijan.

We developed the name of a payment card ("Bolkart"), general concept of campaigns, and characters and slogan "Bala-bala ödə" ("Pay slowly") which will be used in them. Within the campaign, our studio also prepared TV and radio clip, mobile application and website.

As a result, thousands of people began to use the Bolkart payment card and it keeps leadership among payment cards.