16 August 2020
BAS is a Kazakhstani company in the field of information systems implementation. The company's services are directed on business process optimization. For 11 years the company has gained a positive reputation and trust among customers and partners.
BAS had a rather old, overloaded website with hard navigation. The task was to make it simple as much as possible.
Before we started, we did a lot of research and suggested many variations of the homepage. We wanted to show all the services and benefits on one page, so that the user can see a complete picture of the company and how it can be useful for him.
We came up with an interactive solution. We have divided the screen into bright rectangles. Benefits are indicated in colored rectangles, services - in rectangles with images. When you put your mouse cursor on them, the images start moving.
Each service has its own color. This visually helps to separate services in the client's mind.
We placed a menu with languages, social networks and a call order on the side. It looks unusual and at the same time pragmatic.
In general, the website is simple and modern - bright and geometric.
In general, the website has two types of target audience. The first is clients and potential clients. Here they can easily find information about each direction. The website has a calculator which calculates the cost of any service. Also, the company has a blog about its activities and provides educational information that can be interesting even to an ordinary person.
The second type is students of BAS University. For them, we made a separate website, where there is information about the schedule, news and events of the life of the university.