Expressbank had entrusted us with developing the advertising company in connection with its micro loans.
Our main objective was to emphasize an opportunity of getting a loan by any business owner.
Ferda Hudaverdiyev, an actor, was chosen as the main character for this campaign.
A car washer needs new equipment and technology to build his own business. Expressbank creates conditions for all business owners to get loans.
This campaign is a part of the strategy of the long-term cooperation between “Jeykhun Imanov Studio” and “Expressbank”.