15 January 2020
Rabita Bank is one of the oldest banks in the country. The task was to develop positioning, logotype and corporate identity.
Together with the bank team, we developed a strategy. Based on it, we came up with the character and appearance of the brand.
We created a logo, corporate identity and guidelines.
In many languages, Rabita means "connection," "relationship." The colors and shapes of the new logo are combined to create a kind of connection. Forms merging create the letters "R" and "B" at the same time.
As a result of research, we found that green is free on the market and at the same time it corresponds to a stable and reliable image of the bank. Green stands for development, wisdom, innovation and values.
In conclusion, we've got dynamic and modern identity.
