Recently, the percentage of crashes caused by mobile phones has grown from 1 to 15%. To reduce these indicators, ASA decided to prepare an advertising campaign that would educate drivers about the problem.

We created a campaign with the message: "Do not use the cell phone while driving. It can kill you." Also, we launched additional messages, such as “Facebook can wait”, “Instagram can wait”, “Watsapp can wait”.

In addition to outdoor advertising, the campaign was launched online. It targeted people depending on the social network they use. For example, if one was scrolling the Facebook newsfeed, he came across the message "Facebook can wait", if on Instagram - "Instagram can wait."

Our studio takes pride in being the creative force behind numerous influential brands across six countries, many of which you encounter on a daily basis. In Azerbaijan, we have successfully developed Bolkart and Birkart instalment cards, which now dominate half of the financial market. Our portfolio also includes designing the distinctive logo for Shusha, the symbol of the Azerbaijani manat, as well as creating corporate brands such as Rabita Bank, Teleport, AzerCosmos, and BP Azerbaijan. Additionally, we have delivered corporate branding for Mugan Bank, alongside multiple design and branding initiatives for Risk. In Kazakhstan, we have undertaken the rebranding for Kommesk and Centras companies, while in the USA, we have made our mark with the Sumnotes project. 

Our studio takes pride in being the creative driving force behind many influential brands in six countries, some of which you may encounter on a daily basis.

Advertising campaign for Azerbaijan Insurers Association

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