Our goal was to create logo and corporate identity for "Biodiversity" project of BP Azerbaijan, which comes up with environmental protection and operates in three countries (Azerbaijan, Turkey and Georgia).

We decided to take the theory of  Edward Lorenz's "butterfly effect" as basis. The theory comes up with the idea, that some things  can be influenced by the flapping of the wings of a distant butterfly.

That's why, while working on logo and corporate identity, we showed the butterfly as a symbol of great achievements and environmental protection.



BP Azerbaijan

Our studio takes pride in being the creative force behind numerous influential brands across six countries, many of which you encounter on a daily basis. In Azerbaijan, we have successfully developed Bolkart and Birkart instalment cards, which now dominate half of the financial market. Our portfolio also includes designing the distinctive logo for Shusha, the symbol of the Azerbaijani manat, as well as creating corporate brands such as Rabita Bank, Teleport, AzerCosmos, and BP Azerbaijan. Additionally, we have delivered corporate branding for Mugan Bank, alongside multiple design and branding initiatives for Risk. In Kazakhstan, we have undertaken the rebranding for Kommesk and Centras companies, while in the USA, we have made our mark with the Sumnotes project. 

Our studio takes pride in being the creative driving force behind many influential brands in six countries, some of which you may encounter on a daily basis.

«Biodiversity» brand creation for BP Azerbaijan

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