Simpla.az Online Store

Simpla.az is the largest FMCG online store in Azerbaijan. The task was to create an online store from scratch.

We developed a concept, a name, a slogan, an identity, a website and entire e-commerce system.

First, we analyzed the market and, as a result, defined a brand positioning. The most distinguishing factor of the store is home delivery. Therefore, we suggested the slogan "Bazarlıq evinə gəlsin" – “When shopping comes to home”.

For the logotype we’ve created colorful birds, that personify fast delivery. On the website and in advertising campaigns, the characters come to life: they collect order to the cart and deliver it to home.