Branding for Future Lab

As part of the brand strategy, we defined the core principle of Future Lab as dynamics and transformation. The company operates in an environment of constant change, where ideas and solutions continuously evolve, which is why the logo was conceived not as a static mark, but as a flexible visual system.

The logo can transform, changing its scale, color, and form while remaining recognizable. This reflects the exploratory, adaptable, and ever-evolving nature of Future Lab.

The visual language conveys movement and growth, the process of thinking and collaboration, and a lively working environment free from excessive formality. The identity is built on a combination of structured typography and free-form graphic elements. Handwritten strokes and brush elements reference notes, highlights, and visual accents that accompany the emergence of ideas within teams.

The identity was designed as a modular system that easily adapts to digital, presentation, and print formats. The contrast between clear typographic structure and dynamic graphic elements creates a balance between technological precision and creative thinking — a key characteristic of Future Lab.

As a result, Future Lab gained a living visual identity that supports growth and transformation over time, reflecting a culture of experimentation and collaborative exploration.