"City" Project

Within the framework of the project «City», we aimed to make city walks more engaging and interactive by incorporating expressions that reflect the spirit and impressions of Baku. By presenting these writings in a large format, we enhanced their visual impact, turning them into eye-catching elements. At the same time, these expressions provide an interesting reason for both residents and visitors to take photos. Conceptually, the writings can be associated with Baku itself or perceived as messages to those posing in front of them, or even as words spoken from their own perspective.

The main goal of the second part of our “City” project was to introduce a wide audience in Baku to the works of renowned Azerbaijani artists, thereby promoting both the masters themselves and their art, as well as fostering an understanding of visual aesthetics in urban spaces. To create a more interactive experience, the artworks were presented in a large format, allowing viewers to take photos against the backdrop of the paintings, turning them into artistic decorations and enriching their cultural perception.